You’ve heard of blogging. And you’ve probably read your fair share of blog posts from your favorite websites. But have you ever wondered why people blog, and when the whole trend started?
Originally, blogging served as the online version of a journal. A place for the everyday person to jot down their thoughts and ideas for the internet to see. No matter what your interests were, you had a platform to express and share them with the world. But over time, people began to see the full potential. The benefits of blogging transcended a “virtual journal”. It became a means of generating exposure, more traffic, and even a source of income. And that’s just the tip of the iceberg.
But that’s what this post is all about.
So if you’ve been trying to understand the benefits of blogging, but couldn’t quite put a finger on it. Rest easy. You’ve come to the right place.
[If you’re ready to start a blog now, then check out this post on how to start a blog.]
Benefits of blogging on your website
Become a thought leader
You already know that blogging is a great way to share your knowledge with the masses. But doing so consistently helps build your credibility. It shows readers that you know what you’re talking about. And the more valuable information you provide, the stronger your expertise appears. Which makes more people want to hear what you have to say. Transforming you from another website on the internet to a valuable and trusted resource. And trust, well trust is everything.
Increase your exposure
Every blog post you publish is an opportunity for exposure.
Well, a blog post is just a shareable slice of content from your website. So whenever someone shares it, the size of your original audience expands. Increasing the chances of people seeing your content. And the more your blog posts pop up across the web, the more people are simultaneously learning about you. All of which, again, builds your credibility.
Establish important relationships
Blogging is a bit different from typical website content. Since it’s primary purpose to is to engage, it’s less formal and more on the conversational side. Making it a great outlet for tackling popular topics or answering important questions in your industry. The content that your audience will want to read.
But more importantly, blogging is a great way to let your personality shine. It gives you room to deviate from the normal business tone. Allowing your audience to connect with your message on a more comfortable level. Making it easier for you to promote your vision.
This also opens the door to the important feedback that will help you improve. Whether it’s in the form of blog post comments, or direct emails. Each is an opportunity to further engage your audience and really understand what it is that they’re looking for.
But blogging also helps you with SEO.
The benefits of blogging for SEO
SEO, or search engine optimization is the difference between your website climbing Google’s SERPs (search engine result pages) or getting buried in them. Luckily, those who choose to blog are at a huge advantage compared to those who do not.
As a matter of fact, it might interest you to know that:
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (via Hubspot)
But that’s more on the marketing side of things, so let’s refocus on SEO.
Keeping things fresh
Google loves websites that are active and filled with fresh content. Blogging consistently helps you meet (and exceed) both of those requirements.
Because with every blog post you publish, you provide Google with new content to scan and index. Which also sends out the signal that your site is active.
But it gets even better.
When blogging, you also have the ability to work in important keywords. Keywords that you may be trying to rank for. The ones that will help increase your visibility where it counts. And since keywords are a significant part of how Google ranks your website, it’s certainly not to be overlooked. Each keyword you rank for represents a direct path for organic traffic. And the more keywords you’re ranking for, the more you come up in search results.
Of course, let’s not forget about the importance of images in a visual media loving generation. On top of adding value to a blog post, image optimization also helps with keyword building as well.
Filling out image alt tags, titles, and captions improve user experience and contribute to your indexed content.
Because a Google image search is a very common thing. You didn’t forget, did you?
The benefits of blogging for your business
Consider all of the benefits we’ve mentioned up to this point. All of those apply to websites with an active blog. So right off the bat, it’s pretty easy to imagine how those benefits can help with improving business. But let’s dive a little deeper.
How do you drive traffic to your website?
Do you take the “word of mouth” approach and promote your business in person ?
Do you pay for advertisements online or in magazines?
Do you run a few email marketing campaigns?
If you answered yes to any of those questions, then congratulations, you’re already on the right track. But with these approaches, you’re either spending a good amount of money/time or plugging your brand to people who are already in your network. An important distinction when the ultimate goal is to expand.
So the question here is, how do you drive MORE traffic to your website? And if you’re this far into the article, then you already know the answer. Blogging.
But what are the benefits of blogging for your business?
Increased organic traffic
The more you blog, the better. Because each post represents an opportunity to have a page on your site indexed. And the more pages you have indexed, the more often your content will show up in search results.
But not just any search results. Search results that come from people searching for phrases or ideas related to your industry. Which in turn drives organic traffic to your website. The type of traffic that comes from people who are already interested in something about your industry. So essentially, targeted traffic.
But let’s not forget that you can work in useful call-to-actions in nearly every blog post. Which can easily help you generate more leads. And those call-to-actions can be anything from a simple newsletter form to an enticing offer for a service or product.
For example, most business owners have a strong interest in creating a blog but lack the time to dedicate to it. Let alone, being able to produce the results they want without some initial trial and error.
Fortunately, there are simple ways to successfully automate this task. Solutions that will allow you to reap the full benefits of blogging, while focusing on your business. That’s why one of the best solutions is to invest in a professional blog posting service that saves you time and gets results.
This benefit piggybacks on the idea of being a thought leader, so we’ll keep it simple.
When you’re providing resources that educate your audience and answer the questions of prospects, you’re building trust. Trust that allows people to keep coming back to you for more information. Soon sharing their findings with others.
And that’s the same type of trust that influences decision making during the buying process. So if you consider that, an active blog is also an excellent long-term solution for increasing sales.
And speaking of long-term…
Long Term Gain
Every blog post you publish has the potential to keep bringing in traffic and leads for months to come. Especially, if the post is evergreen content. Evergreen content is content that stays continually useful and relevant beyond its original time of publication. It’s usually in the form of lists, tips, tutorials, and product reviews.
For example, say you have a post named “10 Ways To Improve Your Writing” and another called “Our Day At The 2016 Northeast Writer’s Convention”.
Which one do you think is evergreen content? If you guessed the first one, you were right.
Although both posts can be great reads, people will continue to look for ways to improve their writing skills well beyond the convention’s peak of relevance.
Now, not everything you publish will be evergreen content, but it’s always wise to work some into your regular posting schedule when possible. Because who doesn’t love long-term gain?
Social Media Boost
And all these benefits you just read through go hand in hand with social media. Because when you share your blog posts on social media, most people in your network will already be interested in what you have to say.
But consider the fact that those people may want to share your posts with their friends. So even if a small percentage shares your post, their friends will still see it. And by that point, you’ve already doubled if not tripled your original exposure. Hence, why blogging is such a complementary asset to your social media strategy.
Wrapping it up
We hope you found this post useful. You should now be able to understand the benefits of blogging much clearer. Overall, blogging is a way to boost brand awareness while generating more traffic and exposure. All of which fuel the growth of your brand and improve business.
How has blogging helped your brand?
[Looking to start but don’t have time? You may want to check out a professional blog posting service]