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11 Essential Blog Post Writing Tips


If you’re reading this post, then it’s likely that you already know about the benefits of blogging. From improving your SEO and generating leads, to building connections and engaging your audience. Blogging comes bundled with several advantages that help you grow your brand and online presence.

But writing blog posts involves plenty of trial and error at first for many. And even with the help of all the How To articles and style guides online, getting the results you want can be tough. But all of that can change with the right approach.

In fact, there are plenty of simple habits you can start forming now that’ll make future blog post writing a breeze. And that’s what this post is all about.

So with that being said, here are 11 Essential Blog Post Writing Tips:


11 Essential Blog Post Writing Tips


Understand who you’re writing for

There’s a reason why we listed this first in the blog post writing tips.

You may be eager and reader to write, but first, take a moment to ask yourself an important question: “Who am I writing for?” Or in other words, who is your reader?

What are their interests? What information do they seek? What engages them?

What kind of content do they enjoy?

Knowing the answers to these questions makes brainstorming future topics effortless. And on the subject of topics, don’t focus on what your audience already knows. Rather, what they WANT to know.

But a little more on topics…


Make time for topic brainstorming

Knowing your reader is important, but knowing what to write about is paramount.

So take the time come up with some topic ideas. Topics that you know your readers are interested in — the information that they’re seeking out.

“But how do I find that out?”

Enter your keywords into a search engine and analyze the results. See which pages are ranking high for particular queries and phrases. Pay attention to related searches as well.

This research helps you discover what’s trending in your niche, or in other words, what your audience is searching for. But best of all, it helps you generate new ideas for future blog posts. So open a spreadsheet, and start jotting down some topics for later. Your future self will thank you.


Make an outline

blog post writing tips make an outline blog post writing template blog post writing tips for businessBefore you start writing, take a few minutes to draft an outline. A gameplan.  A map for what you’ll be writing about in your post.

Your outline doesn’t have to be super detailed or lengthy. Just concepts and phrases that revolve around your topic. They can be as short as one word, or as long as a few sentences. It’s up to you.

The goal here is mapping out your post in a way that makes it easier for you to write.  That way, you spend less time thinking about what to write next, and more time letting your thoughts flow onto the page.


Craft an appealing headline

You have your topic, you have your outline. But what’s going to be that catchy phrase that gets people clicking your post? The headline that effectively summarizes, while attracting all the right attention.

In some cases, you may want to write your headline after you’ve written your blog post. But sometimes it’s easier to come up with a catchy headline first and let the writing follow.

With whichever method you choose, be sure to focus on one thing: grabbing your reader’s attention.

You might be able to hook your reader in with numbers and statistics, or maybe an important question that needs an answer. An answer you’re providing.

But the headline style you choose is, once again, entirely dependent on who you’re writing for. So create the headline that will catch your reader’s attention.


Keep it organized

With a good outline in hand, staying organized becomes much easier. But when it comes to blog post writing, there are a few stylistic guidelines worth following. Simple yet effective best practices for maximizing clarity and readability.

Use these tips as a blog post writing template for future posts:

  • Use headings for sub-topics
  • Use bullet points to break up (or highlight) important information
  • Use bold and italics for emphasis
  • Keep paragraphs concise for easy reading
  • Include a few relevant/complementary images
    to enhance content

Also keep in mind that most of these best practices align with Google search ranking factors. A nice cushion of incentive for taking a few extra minutes to style and enhance your writing.


Ask your readers questions

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Image courtesy of Flickr

Do you know the one surefire way to engage your readers? (Hint: we just did it)

It’s including questions in your writing.

Questions that get your readers thinking. Or sometimes, the very questions they may be asking in their heads as they read.

Doing this gives your writing a more conversational tone. A relatable tone that’s easier to absorb and respond to. And the more relatable your writing, the more shareable it is to your readers. Leading to more interaction, engagement, and exposure.

So, always include a good, thought provoking question or two when you can.

Check your facts

Of all the blog post writing tips we’ve mentioned, this one directly pertains to your credibility as a thought leader.

Sure, your writing may sound interesting and informative. But is it accurate?

Is the information you’re providing entirely true? Is that article you cited a credible source? Is that statistic confirmed or completely made up?

More times than not, you won’t run into these problems when using credible sources. But no one is perfect, so for the sake of your credibility, make fact-checking a regular part of your blog post writing process.

Carefully edit your writing

Once you’ve written your post, step away from it for a little while. Maybe an hour, or a day. Just take some time to distance yourself.

After you take your break, then set aside time to edit your writing. Trim it down,  and clean up any awkward phrasing. Make sure your structure is tight, and your thought flow is organized.

And don’t feel pressured to rush this process. Do a slow read through, make your revisions, then go back for a second time. Making sure to double check for those subtle typos.

But if you don’t have the time to edit your own writing, a professional editing service may be the solution.


Accept that perfection is a myth

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Yes, you can carefully organize your thoughts and revise to your heart’s content. But there will always, always be room for improvement.

Therefore, avoid fixating all of your energy on one post for weeks on end. Because simply put, you don’t have the time. Yes, you should always strive for quality. And if a post truly calls for the time invested, then so be it.

But obsessing over one post for too long can slow you down and take time away from the rest of your content schedule.

And we place emphasis on your content schedule because the whole point of blogging is to become a thought leader. A credible, reliable source of information. But without a steady stream of quality content, establishing a voice is difficult. So yes, be mindful of quality, but don’t obsess.


Make a blogging schedule

There are a few reasons why creating a blogging schedule (or editorial calendar) is in your best interest:

  • Saves you time for coming up with content ideas
  • Helps you supply a consistent stream of content
  • Keeps your blog active and your website regularly indexed
  • Improves your SEO by building keywords

Plan out your posts ahead of time, choosing topics and posting deadlines. This will keep your blog active and supplied with fresh content for your audience. All which paves the way to more traffic and better search visibility.


Take time to gather inspiration

Out of all the blog post writing tips we’ve mentioned, this one may be the most important.

Don’t forget to go outside and smell the roses every now and then. Seriously.

Sign up for a workshop. Ride a bike. Go to a concert. Have a conversation.

Keep up with a regular lifestyle, and maintain a good work/life balance.

Why are we giving you lifestyle advice in blog post writing tips post?

Because you’ll find plenty of inspiration for writing in everyday experiences. And the exposure to new ideas, people, and places will keep your mind fresh with motivation. So don’t forget to live.


Wrapping it up

We hope these blog post writing tips make it easier to reach your audience. But the real reward is seeing how much your writing skills will improve just by putting a few into practice. So why not start now?

But if you’re a busy business owner or professional,  making that time can be tough. Between a packed schedule and a full plate of responsibilities, committing to an active blog can feel nearly impossible.

That’s where a professional blog post writing service comes in. They work with you to establish the best blog post writing style for your audience, then produce the perfect content on a sharp schedule. Allowing you to reap all of the benefits of blogging, while focusing on what’s most important.

Did these tips help you? Let us know your thoughts.

If you enjoyed this post, you may also want to check out these tips for improving your writing.




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